Case study

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Kind words

From client

“My client list finally feels aligned and my schedule (and sanity) thank me.”

I used to take on any project just to stay busy. Now, I work with clients who truly value my expertise — and my business finally feels sustainable.

— Rachel, Designer

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The Before

The After

Finding clarity in who you serve and how you show up changes everything.

When Rachel, a brand designer, reached out, she was stuck in a pattern of saying yes to every inquiry that came her way. Her offers were vague, her pricing inconsistent, and her schedule chaotic. She knew she had talent but felt invisible online and exhausted behind the scenes.
After refining her niche, tightening her messaging, and creating a clear offer suite, Rachel’s confidence soared. Within two months, she began attracting dream clients, doubled her average project rate, and started booking consistent work 3 months in advance.

The Challenge

The Transformation

  • Constantly working with mismatched clients who drained her time and energy.
  • No defined niche or offer structure, leading to unclear messaging and pricing.
  • Struggled to balance client work with marketing, leaving her business stagnant.
  • Doubled her average project rate while booking higher-quality clients.
  • Booked out her design calendar three months ahead without burnout.
  • Reclaimed work-life balance and rebuilt confidence in her business direction.

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